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The new ingredient protects hair from heat damage caused by hairstyling tools.
August 17, 2023
By: Melissa Meisel
Japanese supplier Seiwa Kasesi introduces the Promois SIG Series with the Heat Guard Bond concept. The new ingredient protects hair from heat damage caused by hairstyling tools. Promois SIG series is a unique protein derivative composed of peptide (hydrolyzed protein) and silyl, which plays a key role in protection from thermal damage. Promois SIG series binds to the damaged part by adsorption of the peptide. Once the silyl is exposed on the hair, the Heat Guard B...
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